This very simple, yet wonderful, Cannes Silver Lion winner is a striking reminder to us all that advertising isn’t all about innovative technologies, and digital strategies. It’s about great ideas and meaningful insights, executed beautifully – a point most digital start-ups will never understand, because they love computers more than people.
See the rest of the campaign on the Cannes website.
For more information check out:
Agency: Saatchi & Saatchi Sydney, Australia
Panasonic Wikipedia page.
Panasonic official site.
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