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The big idea

| Advertising Industry, Articles, Blog Home Page, Uncategorized | No Comments
The big idea. The most crucial part of the advertising process. Without it, there is no relevance to your advertising activity. Without it, a client is directionless when it comes to identifying relevant media touchpoints. Without the Big Idea, creative…

Have an Influence – what influencer marketing can do for your brand

| Articles, Blog Home Page, Influencer Marketing, Online Marketing, Strategy | No Comments
In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of…
Three people with speech bubbles stating 'conversation is king' - part of a blog post about content marketing

Conversation is King

| Advertising Industry, Articles, Blog Home Page, Content Marketing, Digital, Online Marketing | No Comments
3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes…
Creative misdirection - header for The Greenhouse blog post about creative agencies and creative directors in South Africa

Creative Misdirection

| ADVERTISING, Advertising Industry, Articles, Blog Home Page, Creative Direction, Creative Director | No Comments
As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more…