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Have an Influence – what influencer marketing can do for your brand

| Articles, Blog Home Page, Influencer Marketing, Online Marketing, Strategy | No Comments
In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of…
Three people with speech bubbles stating 'conversation is king' - part of a blog post about content marketing

Conversation is King

| Advertising Industry, Articles, Blog Home Page, Content Marketing, Digital, Online Marketing | No Comments
3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes…
Image of mobile phone showing facebook canvas and mobile advertising. Digital agency in background.

Ponies & Paintings – the Renaissance for the digital agency has arrived

| Blog Home Page, Digital, Facebook, Online Marketing | No Comments
The carousel, that old fairground favourite, goes around and around, following the same path and doing the exact same thing. A blank canvas on the other hand, holds infinite possibilities, limited only by vision and creativity. And that, in a…
Brand Strategy image from our post about branding strategy and creative execution

Bad Strategy Makes Irrelevant Creative

| ADVERTISING, Advertising Industry, Blog Home Page, Creative Direction, Creative Director, Strategy | No Comments
Too many brands are pushing irrelevant social commentary onto consumers, messaging that hasn't been strategically thought through properly. The most recent example, although certainly not the only example, is the new OLX TV commercial. I don't need to watch it…