As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more...
Jack-of-all-trades is a term that is often frowned upon, largely because the rest of the saying goes: “master of none,” and that’s not a description any professional wants to have, especially in an industry where craft is king. Advertising doesn’t…
It's the BIG IDEA that gets the bottom line to the top. Less digital dominance and more idea prominence is what's needed in a world of same-same! pic.twitter.com/BNrpJ1g7Tc
A little crusade for the BIG IDEA. Less digital dominance, more IDEA prominence. If you are going to PPC, make sure it's working! pic.twitter.com/aInK33wHiB
@ZibusisoSays I cannot believe, with a retainer of over 600k p/m for @brandsa, that no one in your business added VAT to the CE for sign off. This is not about not adding VAT as much as it is about gross overcharging. Your report on CB last night with thin and unconvincing.
New Year, New Look. New Energy. Our agency decided it was time to evolve our image to align with our evolved expertise. We hope you like our style! Bootlegged with a tucked in shirt ;)