This very simple, yet wonderful, Cannes Silver Lion winner is a striking reminder to us all that advertising isn’t all about innovative technologies, and digital strategies. It’s about great ideas and meaningful insights, executed beautifully – a point most digital…
This fantastic activation allows the public a real-life experience, demonstrating the mechanics of the WATCH_DOGS video game. Because hacking is believable (especially to those that don’t understand it), the concept of “real life hacking” was exciting, until the cops arrive…
An advertising agency is more than the sum of its parts. The most creatively awarded agencies in the world can often be the smallest. The most inefficient agencies in the world are often the biggest.
When you meet the Buddha on the road, don’t kill him – put him on a Greyhound bus and send him to Bloemfontein. Any self-professed marketing guru who wants to predict our future needs to take a step back.
A couple of years ago the big, dirty ‘R’ did more than just put bankers’ bonuses in the spotlight, driving a group of bored students to prioritise the Occupy movement.
Too often, tough times bring fear. A fear of doing what needs to be done in order to make it through, a fear of challenging the bottom liners, a fear of sticking with a winning formula that has hit a…