Online Brief Template

Basic Information

Your Name (required):

Your Email (required):

Business Name (required):

Brand or Project Name (required):

Timings for this Project

Starting Date (required):

End Date (required):

Please specify any deadlines during the project:

Project Duration:

Contacts, Budget and Objective

Please list the key contacts for this project:

Budget for this Project (required):

What would you like to achieve with this project (required)?

Target Audience

Who would you like to speak to (required)?

How does your target market currently use your brand or product, and why?

Based on the above answers, what do you feel needs to change?

How do you want your audience to respond to your project or communication?

Branding and Tone

Does your brand currently have a tagline?

What sort of "tone" would you like us to use?

Is there a current brand or product problem that we can try to solve during this project?


Please fill in details next to the elements you require.

Advertising Elements:

Communication Items:


Digital Elements:




Do you have brand / product guidelines or can you answer these strategic questions about your brand?

Key Brand / Product Message:

Key Brand / Product Features:

Key Brand / Product Benefits:

Direct Competitors (Other brands or products - what are their messages?):

Supporting Images / Information or Creative Examples (please .zip your files before submission):

Mandatory Inclusions:

Please provide details on logos, global mandates, corporate and brand guidelines, legal disclaimer and compliance, etc.: