The SAB Draught Quality League was created as one part of our SAB draught strategy. We conceptualised, designed and managed a league that pitted barmen and outlets against each other in pursuit of the perfect SAB draught beer. The league was created to ensure consumers received perfectly poured SAB draught beer.

 

SAB’s Draught Quality League logo

SAB’s Draught Quality League emailer

SAB’s Draught Quality League welcome banners

SAB’s Draught Quality League barmen photo

SAB’s Draught Quality League barmen apron

SAB’s Draught Quality League prize giving

SAB’s Draught Quality League team logos