In 2014 SAB held their second annual Draught Pour-off and, as brand custodians of the SAB Draught Quality League, we needed to create a memorable event that represented this premium beer format. We came up with the SAB Draught Decider, a contest between the top SAB Draught outlets in the country, with a R140 000 up for grabs and the title of Heavyweight Champion of the Tap.
We conceptualised, designed, and organised every element from the event. From the invitations through to the trophies, the entire night was conceptualised around our Draught Decider big idea and designed in line with this look and feel.
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