SAB – Draught Academy – Activation

 

As part of our larger SAB draught initiative The Greenhouse developed an academy model that was rolled out across the country. The purpose of which was to ensure barmen across the country were pouring SAB draught beer consistently perfectly.

 

Draught Academy directional sign

Draught Academy in session
Draught Academy in session

Draught Academy in session

Draught Academy educational elements

Draught Academy educational element

Draught Academy educational element

Draught Academy educational element

SAB Draught Ritual

SAB Draught Ritual poster

SAB Draught Ritual poster