We needed to take the original SAB Draught Quality League model, which incorporated 200 outlets, to 3200 outlets. We developed a website that allowed us to reach every SAB Draught serving bar in the country while including all aspects of scoring involved in The League on one mobile responsive platform. The website we conceptualised and designed served the dual purpose of being a place for competing outlets to educate themselves and track their progress as well as a platform for consumers to judge the SAB Draught Beer they were being served in outlets around the country.

Click to see the Consumer Voting Portal