The Greenhouse was tasked with adapting Rayban’s global campaign “Never Hide” for the local South African market. This activation targeted the youthful party scene with a series of print ads.
Through clever and creative integrated marketing, we marketed this international brand to the newly professional youth. This example of experiential advertising was a feeder for Ray-Ban’s social media marketing platform.
Coupled together, these two forms helped to generate tremendous brand awareness. Party-goers were excited to take part in this interactive campaign on their night out.
We at The Greenhouse had a great deal of fun creating this creative design for Ray-Ban.