IMPERIAL Holdings made the decision to restructure their organisation by consolidating three of their top vehicle divisions under one brand strategy. The Greenhouse Advertising Agency in Cape Town was selected to be the brand custodians behind this massive task.
Our overall job was directed at logo and corporate identity development, which additionally required the production of appropriate internal communication materials regarding Motus’ new branding and marketing structure directed at an organisation of over 50 000 people. The Greenhouse Agency further assisted with launch communication detailing the new branding and marketing messaging to external stakeholders as well as company investors.
Upon completion of this rebranding campaign, the outcome was a complete refresh of corporate identity resulting in amplified brand awareness for Motus. Through traditional and integrated advertising, we marketed their new identity through the tone of authentic inclusivity. This identity is one which is all-encompassing and promotes their likeability through partnership.
Our ad agency’s process and workflow executed this enormous task in a rapid turnover time, yet still retained a superlative quality in the final output.