MotorHappy are a division of Liquid Capital and a member of the IMPERIAL Group. They selected The Greenhouse Advertising Agency Cape Town to relaunch the brand and create a solid positioning in the market. We identified the importance of an internal campaign in order to create a strong brand and culture. The internal campaign was developed around motivating staff and engaging staff.
We created the line: A to B, Confidently and then developed an above the line campaign to communicate this to the relevant market.
The Greenhouse Advertising Agency is an integrated brand development agency, offering effective digital solutions, online advertising, social media strategies, print, radio, TV, outdoor advertising, activations, a great cup of tea, and a fully-stocked cookie jar.