MotorHappy are a division of Liquid Capital and a member of the IMPERIAL Group. They selected The Greenhouse Advertising Agency Cape Town to relaunch the brand and create a solid positioning in the market. We identified the importance of an internal campaign in order to create a strong brand and culture. The internal campaign was developed around motivating staff and engaging staff.
We created the line: A to B, Confidently and then developed an above the line campaign to communicate this to the relevant market.