The Greenhouse Advertising Agency Cape Town was briefed by LAW FOR ALL to create an integrated through-the-line campaign that would dramatically increase their brand awareness in the legal insurance category. We conceptualised and developed this TVC showing LAW FOR ALL’s empathy rather than their willingness to fight. This separates them from the competitors in the category and makes the ad memorable. We developed a character that personified the feeling one gets when faced with legal issues, and then juxtaposed this scary character with a light hearted voiceover rhyme. The animation was done by the AM I Collective studio.