We were tasked with conceptualising and designing collateral for a corporate weekend being held in Cape Town. A fishing trip was planned as part of the entertainment for the weekend, in between trade visits and meetings. We conceptualised the name the Hells Anglers, (we left out the apostrophe on purpose to mimic the Hells Angels). The striking logo design worked effortlessly on a wide range of collateral that was used for the whole weekend.

 

Hells Anglers Logo.

Hells Anglers blazer, golf t-shirt, hip flask and cap.

Hells Anglers hip flask.