The Greenhouse was tasked with ensuring the Cape Town public knew that Heart 104.9FM only plays the greatest RnB. We developed a simple message accompanying eye-catching and memorable illustrations. The campaign made use of a massive billboard in the busy Cape Town station and wrapped taxis on busy commuter routes.

 

Billboard in Cape Town train station

We’re turning up the RnB – Cowboy

We’re turning up the RnB – Goth

We’re turning up the RnB – Raver

We’re turning up the RnB – Rocker

We’re turning up the RnB – Rapper

We’re turning up the RnB – Cowboy taxi

We’re turning up the RnB – Rapper taxi

We’re turning up the RnB – Rocker taxi