We were asked to make the Cape Town public identify with Heart 104.9FM as a station that lives their lifestyle and parties with them. The Greenhouse created a series of amusing lifestyle shots of Cape Town in party mode. These were used for print ads in popular magazines with messaging that allowed people to relate Heart 104.9FM to their own life.
A marketing mix was utilised in building brand awareness for Heart 104.9. Our ad agency devised a strategy to intensify the radio station’s charismatic nature to its listeners. The execution was a clever and light-hearted campaign which aided in amplifying the likeability of the station. The promotion of the tongue-in-cheek posters received highly favourable feedback.
Our creative agency prides itself on developing and branding campaigns around the specific tone and personalities of all our individual clients. The Greenhouse Ad Agency structures its concepts to suit the specific desires.
On Air – Party
On Air – Girls’ Night Out
On Air – Pool Party