Candy was a new brand of Italian washing machines, launching in South Africa, which has a very clever function that allows users to mix different colours in one load. The Greenhouse developed this ad campaign to highlight the innovative function, while promoting its stylish Italian heritage.
The Greenhouse prides itself on being both a marketing and advertising agency. For Candy, we employed a witty pictorial composition to promote this new Italian manufacturer to South Africans. These posters were extremely well-received. South Africans now put Candy in the same breath as Samsung, Hirsch and Miele.