The Greenhouse Advertising Agency http://the-greenhouse.co.za Advertising. Digital. Activations. Design Fri, 20 Apr 2018 18:39:35 +0000 en-GB hourly 1 53474767 Have an Influence – what influencer marketing can do for your brand http://the-greenhouse.co.za/influence-influencer-marketing/#utm_source=rss&utm_medium=rss Tue, 27 Mar 2018 10:08:47 +0000 http://the-greenhouse.co.za/influence-influencer-marketing-can-brand-copy/ In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of...

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In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of social media, consumer to consumer social influencing has become an important method for brands to cut through clutter and drive revenue.
Celebrity status is no longer reserved for Hollywood icons but has been adopted by the ‘popular kids’ on social media. From video game vlogging to DIY blogging, anyone with an opinion and internet access can become a ‘celebrity’ in their own right. These ‘celebrities’ are what the industry calls influencers. An influencer is any person with a large following on one or more major social platforms. A social media influencer has a major effect on other consumers’ purchasing behaviours and can be leveraged by brands to sell products or promote awareness more efficiently.
Here are just a few ways influencer marketing benefits your brand:
Credibility and trust
Influencers are followed because they are trusted. Whether word is coming from Twitter thought leaders or Instagram influencers, their opinions and recommendations are often better received than the brands themselves. Followers are more likely to act on purchases if their role models are supporting the brands.
Less forceful
With the rise in popularity of sponsored posts and remarketing, advertising has become increasingly intrusive. In the case of influencer marketing, followers have willingly chosen to receive content from the publisher. At any point they can choose to opt out with the simple tap of a button. This means that marketing communications appear more organically and are not forced on the consumer. Because they come directly from the publisher, posts promoting brands are not shafted by ad blockers.
Authenticity
Content is more authentic when it comes from a digital influencer. With a detailed brief, a social media influencer is given room to articulate brand messages in his/her own voice rather than a predetermined brand or campaign narrative. This authenticity creates value through reliable and real opinions and recommendations that resonate with the consumer.
Whether you are wanting to reach new audiences or capitalise on existing ones, influencer marketing offers a more efficient and personal approach to brand communications that will cut through clutter and drive revenue.

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Conversation is King http://the-greenhouse.co.za/content-marketing-conversation-king-3-steps-build-meaningful-conversations/#utm_source=rss&utm_medium=rss Mon, 08 Jan 2018 16:56:45 +0000 http://the-greenhouse.co.za/?p=5416 3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes...

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3 Steps to Build More Meaningful Conversations


Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes is no easy task. Brands need to lead relevant and meaningful conversations with their consumers if they are going to win their attention. Content is not king, the conversation is. Content marketing has no value until consumers engage with it. Brands need to create engaging content and play a part in the consumer’s life. Here’s how you can start.

Break the ice.

Don’t go in digital guns blazing. Without a smart and well-structured content marketing plan, the conversation will take a nosedive. Your content marketing plan will dictate what content you push out and when you send it. It is your playbook, so make it count. Your content should not advertise. Consumers are bombarded with enough advertising daily. Your content should start conversations. Sharing that you started your morning off with some yoga is not likely to generate much of a response but sharing that you split your pants during a steamy yoga session will open a whole other can of worms. Content should whet consumers’ appetites and solicit interesting responses.

Participate purposefully.

To stand out, brands need to stand for something. Brands need to be authentic and driven by a meaningful purpose. Consumers are attracted to meaningful brands. Your elegantly crafted social media post may catch their attention but unless you are benefitting their lives in some way, they will continue scrolling. Content marketing is only as strong as the values that underpin the content. Don’t just talk to consumers about values, invite them to contribute to these values. Give them a sense of ownership of your brand and the relationship will flourish. Relentlessly spew out marketing jargon and one-way communications and they’re going to unfollow you. Give consumers a reason to participate.

Less is more.

You just have to punch in a few key terms in Google or swipe your thumb a few times on Facebook to see the endless stream of content flooding the internet. Pushing out more is not going to make for better content. Brands need to dedicate time and resources into understanding their consumers’ interests, desires, and purchasing behaviours. This can be a costly endeavour. An efficient and effective way to draw this insight is through inciting a dialogue. Encouraging consumers to take part in your brand narrative will allow you to draw valuable insights that will help you develop more interesting and engaging content. Go for quality, not quantity. Google favours quality above all else and pieces that receive more engagement are ranked higher. Keep the conversation alive and this will fuel future content. Make sure your content calls for connection.

Stop just making stuff and start speaking about the stuff that you make. Consumers want to hear your views and want you to listen to theirs. It takes two to tango so slip on your dancing shoes and take to the digital floor. Build meaningful relationships through consistent content that drives engaging conversations.

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Songs for the Sidekicks http://the-greenhouse.co.za/songs-for-the-sidekicks/#utm_source=rss&utm_medium=rss Tue, 11 Jul 2017 08:24:39 +0000 http://the-greenhouse.co.za/no-leash-on-me-copy-copy/ Today we say happy birthday to Ringo Starr, the most unmemorable and undervalued Beatle. Although he maintained the beat, he took the back seat. This #FridaySongs theme is Songs for the Sidekicks. The songs that are loved by few and disliked by...

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Today we say happy birthday to Ringo Starr, the most unmemorable and undervalued Beatle. Although he maintained the beat, he took the back seat. This #FridaySongs theme is Songs for the Sidekicks. The songs that are loved by few and disliked by many. The songs that have never enjoyed a hero’s limelight. The songs that, despite their cult brilliance, will struggle to be remembered. Send us the neglected songs that although looked down on, you can’t help but love.

This week’s winner will receive 7 metres of green spandex and a sewing machine.

 

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#InfectTheInternet http://the-greenhouse.co.za/no-leash-on-me-copy/#utm_source=rss&utm_medium=rss Tue, 11 Jul 2017 08:19:08 +0000 http://the-greenhouse.co.za/no-leash-on-me-copy/ Viral videos are spreading across the internet like wildfire and infecting society. Whether it was Epic Sax Guy or Nyan Cat on repeat you can’t deny that at one point you were overcome by the virus. Just for one day stop fighting it, be Disturbed and...

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Viral videos are spreading across the internet like wildfire and infecting society. Whether it was Epic Sax Guy or Nyan Cat on repeat you can’t deny that at one point you were overcome by the virus. Just for one day stop fighting it, be Disturbed and get down with the sickness.

This FridaySongs theme is #InfectTheInternet because if you can’t beat ‘em, join ‘em. Post a link to your favourite, worst viral songs and share your disease.

This week’s winner will receive a flu shot for their filthy infections.

 

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No Leash on Me http://the-greenhouse.co.za/no-leash-on-me/#utm_source=rss&utm_medium=rss Tue, 11 Jul 2017 08:05:52 +0000 http://the-greenhouse.co.za/kids-these-days-copy/ There is a hound in all of us. We keep it close and tied up but it slowly chews at its leash. Whether it froths for whips and chains or goes nuts for happy endings, it is time that we...

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There is a hound in all of us. We keep it close and tied up but it slowly chews at its leash. Whether it froths for whips and chains or goes nuts for happy endings, it is time that we let the dogs out. It’s National Take Your Dog to Work Day and this #FridaySongs theme is No Leash on Me. Share the naughty song that gets your inner dog barking before you get muzzled.

This week’s winner will receive a light, calming spank from a Greenhouse member of their choosing.

#NoLeashOnMe

 

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#KidsTheseDays http://the-greenhouse.co.za/kids-these-days/#utm_source=rss&utm_medium=rss Tue, 11 Jul 2017 07:56:48 +0000 http://the-greenhouse.co.za/be-the-best-you-can-be-copy/ What happened to power ballads and swinging jazz? Where did our cowbells and 7 minute guitar solos go? And who thought it would be a good idea to resample Take On Me in a Pitbull and Christina Aguilera song? What’s...

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What happened to power ballads and swinging jazz? Where did our cowbells and 7 minute guitar solos go? And who thought it would be a good idea to resample Take On Me in a Pitbull and Christina Aguilera song? What’s up with music these days? Let’s celebrate this Youth Day with a #FridaySongs playlist that will give the Young Guns something to remember us by. We want you to share your most influential childhood song.

Share your musical past and stand a chance win The Mr. Fusion Home Energy Reactor; a once in a lifetime opportunity to go back to the future.

#kidsthesedays

 

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#BeTheBestYouCanBe http://the-greenhouse.co.za/be-the-best-you-can-be/#utm_source=rss&utm_medium=rss Fri, 09 Jun 2017 08:45:07 +0000 http://the-greenhouse.co.za/misheard-lyrics-copy/ It’s been a harrowing week. We are flipping the switch this #FridaySongs to lighten the mood and get you pumped for a proactive weekend. Whether it be the bouncy beat of Popcorn by Crazy Frog or Marvin and Tammi’s infectiously...

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It’s been a harrowing week. We are flipping the switch this #FridaySongs to lighten the mood and get you pumped for a proactive weekend. Whether it be the bouncy beat of Popcorn by Crazy Frog or Marvin and Tammi’s infectiously inspiring Ain’t No Mountain High Enough, we want you to send us the links of the songs that will help turn these doldrums around. As a wise Hendrix once said, “If there is something to be changed in this world, then it can only happen through music.”

This week’s winner will receive a dazzling bouquet of flowers from the Lord Vader himself.

#BeTheBestYouCanBe

 

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The more they restrict, the more we create. http://the-greenhouse.co.za/the-more-they-restrict-the-more-we-create/#utm_source=rss&utm_medium=rss Mon, 05 Jun 2017 10:08:00 +0000 http://the-greenhouse.co.za/write-seo-content-with-examples-copy/ In the sixties the average length of a TV advert was 60 seconds. By the nineties they were down to 30 seconds. Today YouTube has 6 second bumper ads. Why? Shorter attention spans. More specifically, Snapchat – the app that...

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In the sixties the average length of a TV advert was 60 seconds. By the nineties they were down to 30 seconds. Today YouTube has 6 second bumper ads.

Why? Shorter attention spans. More specifically, Snapchat – the app that changed the way millennials view and process information.

An IAB study compared 10 second and 30 second mobile ad lengths to determine if there was a difference in ad receptivity and brand effectiveness. The shorter-form ads were found to have greater appeal and persuasion potential with the sought-after millennial audience… Short five-to-ten second ads fit with millennial expectations. They correspond to the time a message can be viewed on Snapchat before it disappears. *

Does this mean that brand strategies will lead us towards the land of BUY THIS NOW FOR CHEAP? No. It’s not a restriction. It frees us to be more creative by cutting out the fluff and making every word, every shot and every second count. It’s minimalist creativity.

At The Greenhouse Advertising Agency we view the 6 seconder as the new haiku.

*http://videoadnews.com/2017/02/20/short-and-sweet-why-theres-a-growing-appetite-for-five-second-video-a3%C2%A7ds/?utm_source=rss&utm_medium=rss

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#MisheardLyrics http://the-greenhouse.co.za/misheard-lyrics/#utm_source=rss&utm_medium=rss Fri, 02 Jun 2017 10:20:37 +0000 http://the-greenhouse.co.za/fanged-friday-copy/ In the week #covfefe‬ made its international debut, it’s only right and proper that we celebrate its arrival into the English language with #FridaySongs! So whether you thought Madonna was singing about “a virgin touched for the 31st time” or...

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In the week #covfefe‬ made its international debut, it’s only right and proper that we celebrate its arrival into the English language with #FridaySongs! So whether you thought Madonna was singing about “a virgin touched for the 31st time” or that Haddaway had their biggest (and only) hit with “Trees Don’t Grow”, we want you to send us the YouTube link to your favourite mistaken lyric song along with what you thought the words were!

This week’s winner will receive a weekend’s worth of covfefe courtesy of The Greenhouse!

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Fanged Friday! http://the-greenhouse.co.za/fanged-friday/#utm_source=rss&utm_medium=rss Fri, 26 May 2017 07:24:44 +0000 http://the-greenhouse.co.za/bieber-fever-copy/ Mwaaaahahahaaaa! In honour of Dracula Day and the Count of Counts, today is Fanged Friday! So dear children of the night, post the YouTube links to your most blood-curdling horror themed songs and let the beautiful music of the night...

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Mwaaaahahahaaaa! In honour of Dracula Day and the Count of Counts, today is Fanged Friday! So dear children of the night, post the YouTube links to your most blood-curdling horror themed songs and let the beautiful music of the night commence.
This week’s winner will receive a midnight visit from our tallest, darkest and strangest employee. Winners will be notified in advance so that a window may be left open.

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