Creative Direction Archives - The Greenhouse Creative Agency

27/06/2016

Bad Strategy Makes Irrelevant Creative

By Darren McKay | ADVERTISING, Advertising Industry, Blog Home Page, Creative Direction, Creative Director, Strategy

Too many brands are pushing irrelevant social commentary onto consumers, messaging that hasn't been strategically thought through properly. The most recent example, although certainly not the only example, is the new OLX TV commercial. I don't need to watch it...

02/09/2015

Creative Misdirection

By Christopher Commerford | ADVERTISING, Advertising Industry, Articles, Blog Home Page, Creative Direction, Creative Director

As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more...