Creative Direction Archives - The Greenhouse Creative Agency

27/06/2016

Bad Strategy Makes Irrelevant Creative

By Darren McKay | ADVERTISING, Advertising Industry, Creative Direction, Creative Director, Strategy

Too many brands are pushing irrelevant social commentary onto consumers, messaging that hasn't been strategically thought through properly. The most recent example, although certainly not the only example, is the new OLX TV commercial. I don't need to watch it...

02/09/2015

Creative Misdirection

By Christopher Commerford | ADVERTISING, Advertising Industry, Articles, Blog Home Page, Creative Direction, Creative Director

As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more...

It's the BIG IDEA that gets the bottom line to the top. Less digital dominance and more idea prominence is what's needed in a world of same-same! pic.twitter.com/BNrpJ1g7Tc

Last year from The Greenhouse's Twitter · reply · retweet · favourite

A little crusade for the BIG IDEA. Less digital dominance, more IDEA prominence. If you are going to PPC, make sure it's working! pic.twitter.com/aInK33wHiB

Last year from The Greenhouse's Twitter · reply · retweet · favourite

Check out my latest article: Less digital dominance, more idea prominence. linkedin.com/pulse/less-dig… via @LinkedIn

Last year from The Greenhouse's Twitter · reply · retweet · favourite

@ZibusisoSays I cannot believe, with a retainer of over 600k p/m for @brandsa, that no one in your business added VAT to the CE for sign off. This is not about not adding VAT as much as it is about gross overcharging. Your report on CB last night with thin and unconvincing.

About a year ago from The Greenhouse's Twitter · reply · retweet · favourite

New Year, New Look. New Energy. Our agency decided it was time to evolve our image to align with our evolved expertise. We hope you like our style! Bootlegged with a tucked in shirt ;)

About a year ago from The Greenhouse's Twitter · reply · retweet · favourite

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