The big idea. The most crucial part of the advertising process. Without it, there is no relevance to your advertising activity. Without it, a client is directionless when it comes to identifying relevant media touchpoints. Without the Big Idea, creative…
In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of…
3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes…
In the sixties the average length of a TV advert was 60 seconds. By the nineties they were down to 30 seconds. Today YouTube has 6 second bumper ads. Why? Shorter attention spans. More specifically, Snapchat – the app that…
Writing SEO content is an art. Finding the perfect balance between human-readable copy, and content that is attractive to search engines is one of the most sought-after skills on the internet. Below, we have listed the top seven things people get…
Return of the Handcraft With the globalisation of fonts and design styles, brands are looking for something that will make them stand out; something unique and personal. Using hand-created designs and then digitising them, gives the brand a friendly homemade…
Jack-of-all-trades is a term that is often frowned upon, largely because the rest of the saying goes: “master of none,” and that’s not a description any professional wants to have, especially in an industry where craft is king. Advertising doesn’t…
This very simple, yet wonderful, Cannes Silver Lion winner is a striking reminder to us all that advertising isn’t all about innovative technologies, and digital strategies. It’s about great ideas and meaningful insights, executed beautifully – a point most digital…
Oxymora, a new typeface design inspired by M.C. Escher’s work, is a new typeface that has the viewer perplexed, trying to figure each character out. Birgit Palma is the designer behind Oxymora, and her work is often inspired by M.C….