ADVERTISING Archives - The Greenhouse Advertising Agency

27/06/2016

Bad Strategy Makes Irrelevant Creative

By Darren McKay | ADVERTISING, Advertising Industry, Blog Home Page, Creative Direction, Creative Director, Strategy

Too many brands are pushing irrelevant social commentary onto consumers, messaging that hasn't been strategically thought through properly. The most recent example, although certainly not the only example, is the new OLX TV commercial. I don't need to watch it...

02/09/2015

Creative Misdirection

By Christopher Commerford | ADVERTISING, Advertising Industry, Articles, Blog Home Page, Creative Direction, Creative Director

As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more...

15/01/2015

13 Months of The Greenhouse Logo

By Christopher Commerford | ADVERTISING, Design, Logos

From October 2013 – December 2015 we decided to change The Greenhouse logo to show support for various causes, to celebrate certain momentous occasions, and sometimes just to be funny. October 2013 Breast Cancer Awareness Month November 2013 Movember |…

07/11/2014

Advertising Agency (Define. Define. Define)

Defining Your Advertising Agency (or Define. Define. Define.)

By Christopher Commerford | ADVERTISING, Advertising Industry, Articles, Blog Home Page

Jack-of-all-trades is a term that is often frowned upon, largely because the rest of the saying goes: “master of none,” and that’s not a description any professional wants to have, especially in an industry where craft is king. Advertising doesn’t…

11/07/2014

Windblown Dog – Panasonic Campaign

By Claire Shaban | ADVERTISING, Advertising Industry, Articles

This very simple, yet wonderful, Cannes Silver Lion winner is a striking reminder to us all that advertising isn’t all about innovative technologies, and digital strategies. It’s about great ideas and meaningful insights, executed beautifully – a point most digital…

10/06/2014

WATCH_DOGS launch and activation viral video - cover image via The Greenhouse Design Studio Cape Town

Awesome Activation for the Launch of the WATCH_DOGS Video Game

By Claire Shaban | Activations, ADVERTISING, Articles, Guerrilla

This fantastic activation allows the public a real-life experience, demonstrating the mechanics of the WATCH_DOGS video game. Because hacking is believable (especially to those that don’t understand it), the concept of “real life hacking” was exciting, until the cops arrive…