This fantastic activation allows the public a real-life experience, demonstrating the mechanics of the WATCH_DOGS video game. Because hacking is believable (especially to those that don’t understand it), the concept of “real life hacking” was exciting, until the cops arrive on the scene and they get into trouble. This concept garnered great exposure both through word of mouth and via the super shareable viral video shared below.
WATCH_DOGS is a game that allows you to hack any and all technology to further your progress, and the activation allowed people to experience this for themselves, leading to a successful launch.
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