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Our opinions, rants and things that float our boat.
In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of…
3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes…
As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more…
