The Greenhouse

Welcome to Integrated Awesomeness

 

Design

Where smart strategies and clever creative comes together to create innovative brand growth.

Founded by Darren McKay, a creative director with over 23 years of experience at top local and international agencies.

An agency fuelled by passion, and driven by people dedicated to their craft.

A streamlined, multi-skilled team provides fast turnaround times, adaptability and above all, good value for our clients.

Advertising, digital, activations and design, are the four core skills we offer to help generate massive brand growth.

Recent Posts

Our opinions, rants and things that float our boat.

Image of mobile phone showing facebook canvas and mobile advertising. Digital agency in background.

Ponies & Paintings – the Renaissance for the digital agency has arrived

| Blog Home Page, Digital, Facebook, Online Marketing | No Comments
The carousel, that old fairground favourite, goes around and around, following the same path and doing the exact same thing. A blank canvas on the other hand, holds infinite possibilities, limited only by vision and creativity. And that, in a...
Brand Strategy image from our post about branding strategy and creative execution

Bad Strategy Makes Irrelevant Creative

| ADVERTISING, Advertising Industry, Blog Home Page, Creative Direction, Creative Director, Strategy | No Comments
Too many brands are pushing irrelevant social commentary onto consumers, messaging that hasn't been strategically thought through properly. The most recent example, although certainly not the only example, is the new OLX TV commercial. I don't need to watch it...
Creative misdirection - header for The Greenhouse blog post about creative agencies and creative directors in South Africa

Creative Misdirection

| ADVERTISING, Advertising Industry, Articles, Blog Home Page, Creative Direction, Creative Director | No Comments
As brand managers, media buyers, and strategic planners continue to carve up the marketing budget, is the creative director becoming nothing more than signature? Who is the creative custodian of a brand’s marketing communication? As brand communication options become more...