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The big idea. The most crucial part of the advertising process. Without it, there is no relevance to your advertising activity. Without it, a client is directionless when it comes to identifying relevant media touchpoints. Without the Big Idea, creative…
In a world cluttered with brand communications, the consumer has become an integral part of effective marketing strategies. Since advertisings hay days, brands have relied on celebrity endorsements to market products and influence purchasing behaviour but with the advent of…
3 Steps to Build More Meaningful Conversations Content marketing is your ticket into the competitive digital playground. But creating content is just the first step. The social media landscape is littered with content. Fighting among paid social ads and memes…
